Nikki Lockett

U.S. Marketing Leader
KitchenAid Small Appliances

    “All I ever wanted really, and continue to want out of life, is to give 100 percent to whatever I’m doing and to be committed to whatever I’m doing and then let the results speak for themselves.”

    -Jackie Joyner-Kersee

    Nikki approaches business with the same competitive spirit as she did when she was a Division I Track & Field athlete. Nikki is a global marketing and sales executive with strong financial acumen and a record of revitalizing brands, building brand equity, market share, and profitable growth for Fortune 500 and privately held consumer products companies.

    She is currently the U.S. Marketing Leader for KitchenAid Small Appliances, a premium brand in the Whirlpool portfolio. Whirlpool is the world’s leading global manufacturer of home appliances.

    Nikki is adept at driving licensing partnerships and developing integrated marketing plans including TV, digital, social media, partnerships, and PR. She is a transformative leader who fosters a culture of accountability and builds and leads top-performing teams while creating an environment of empowerment, engagement and collaboration.

    In addition, she is leading the KitchenAid 100 Year Celebration-an 18-month, global product and marketing strategy which has proven to be one of the most successful campaigns for the brand. The 100 Year Celebration also included the brand’s first Pop Up event in NYC with celebrity guests Neil Patrick Harris and David Burtka.

    Prior to joining Whirlpool, Nikki worked for leading consumer manufacturers in the apparel and food industries including Hanesbrands, Inc. and ConAgra Foods (PAM brand). Nikki holds an MBA from Duke, The Fuqua School of Business and a BS in Business Administration from the University of North Carolina at Chapel Hill.

    Nikki’s passion areas include running, experiencing new cultures, and volunteering in her community. Nikki enjoys mentoring young adults on business planning and life skills to help them achieve their full potential.