Beth Harbin

Senior Director, Communications
Southwest Airlines

As Senior Director of Communications, Beth leads the Communications department at Southwest Airlines Co., the nation’s largest airline in terms of originating domestic passengers. The Team has won such awards as the Lone Star Award from the Texas Public Relations Association and Corporate Communication Team of the Year designations from Gartner, PR Week, and the North American Excellence Awards.

Beth has more than 25 years of experience, having worked in account service for both advertising and PR agencies before joining Southwest Airlines.

In addition to media relations, Beth’s teams strategically advise nearly every Department in the Company and lead the communication with Southwest’s more than 60,000 Employees.  They also curate and develop the content for its corporate blog and social channels, plan content and governance for a collaborative Employee intranet, publish a quarterly full-color digital magazine, and advise very active executive platforms. Beth is the program lead for the airline’s upcoming 50^th Anniversary (June 2021).

A St. Louis native, Beth graduated from the University of Colorado/Boulder’s School of Journalism and Mass Communication, is the past Board Chair for the North Dallas Chamber of Commerce and is a graduate of the Arthur Page Society’s Next Level Leadership program.